The world of online advertising remains split: there's the Wild West and then there's the corporate dystopia.
In the wild west, dozens of shadowy firms churn out annoying two-bit ads for a quick buck; fake news sites feed off ad exchanges not entirely unlike those that serve the country's paper of record; Russian cybercriminals routinely bilk the world's biggest brands out of millions through ad fraud.
Then there's the corporate dystopia, in which the vast majority of online ad dollars are vacuumed up by two companies: Google and Facebook. Read more...
More about Facebook, Google, Ad Tech, Business, and Media Industry✍ Sumber Pautan : ☕ Mashable
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