From budding startups to towering corporations, everyone is betting high on long-form content to ace lead generation. But, putting together few long paras of blogs and hitting the ‘Publish’ button is not content marketing. There is so much more depth to it. But, why? What significance does long-form content have in marketing? End of the day, the purpose of any online content is to attract readers and turn them into buyers of a product or service. It does not happen easily unless some extra effort is put into it. There are several factors that contribute to the success of a…
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